Wisma Atria Spring Medley 2023 was developed as an engaging, multi-platform campaign to elevate the mall’s seasonal shopper experience. The project encompassed key visual development, art direction and digital execution, delivering a cohesive visual language across both physical and digital touchpoints.
Role: Art Direction / Key Visual
Deliverables: Printed and Digital Touchpoints
Deliverables: Printed and Digital Touchpoints
Spring 2023 Collection
On-site Touchpoint
Digital Touchpoint - eDM
Wisma App UI Design
The revamped app balances functional UX with a visual language inspired by the mall’s warm-gold and bronze interiors, delivering an intuitive, engaging and aspirational experience for shoppers. The design demonstrates a holistic approach of blending usability with the campaign’s luxurious yet accessible identity.
Role: UI Designer
Deliverables: App
Deliverables: App
