Worked on campaigns for Marina Square, including CNY'23 and NDP'21. The projects involved coming up with campaign titles, key visuals, and layouts that bring the concepts to life. The focus was on creating clear, engaging visuals and messaging that reflect the theme of each campaign, while keeping it aligned with the mall’s brand. The work shows how ideas can be translated into visuals that connect with audiences across different platforms.
Roles: Key Visual and Layout
Deliverables: Printed and Digital Touchpoints
Deliverables: Printed and Digital Touchpoints
Chinese New Year 2023
Digital Touchpoint
Printed Collaterals
National Day 2021
Digital Touchpoints
Printed Collaterals
App Launch KV Proposal
