The brand refresh for Temasek Shophouse redefines legacy as a living, evolving practice, using a timeless-looking visual system that bridges heritage and innovation. By positioning legacy as action rather than inheritance, the identity distinguishes Temasek Shophouse from other social impact hubs, establishing it as a platform for changemakers creating lasting social, environmental, and economic impact.
*This project was developed as a concept for a pitch proposal and remained in the experimental stage, exploring design approaches and creative directions.
*This project was developed as a concept for a pitch proposal and remained in the experimental stage, exploring design approaches and creative directions.
Color palette that evokes a sense of community, collaboration, and positive change.
Visual System
Rooted in the building’s structure, Art Nouveau-inspired graphics connect heritage with future-focused impact.
Rooted in the building’s structure, Art Nouveau-inspired graphics connect heritage with future-focused impact.
Brand Application
