In this pitch, we receive the tasked by SUTD to do a pitch consisting an open house Below-the-line item and a event booklet and additionally a school's overall brochure.
*This project was developed as a concept for a pitch proposal and remained in the experimental stage, exploring design approaches and creative directions.
Part 1 - Open House Booklet & Item
The concept uses interlocking forms to represent each school and field of study, highlighting connection and collaboration across disciplines. This modular visual language is applied across the event booklet and interactive BTL items, where visitors collect programme cards that assemble into a personalised academic calendar puzzle.
*Last structure references sourced via Pinterest. All rights belong to their respective owners.
Part 2 - Overall University Brochure
The proposed school brochure uses pixels as a modular visual language, representing each school while reflecting the university’s focus on technology, engineering, and design. Distinct die-cut treatments and a bright colour palette emphasise individuality, creativity, and growth. The system organises dense content into clean, adaptable layouts, delivering a brochure that is both visually striking and functionally clear.
