Inspired by idea of growth, continuity, and collective contribution, the raya packet design explored organic visual language and a curated, balanced colour approach. The outcome aimed to create a subtle yet meaningful festive touchpoint that felt warm and thoughtful, while reflecting the brand’s emphasis on stewardship, community, and long-term legacy.
Role: Art Direction & Design
Deliverable: Festive Print Piece
Deliverable: Festive Print Piece
